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The artist donates twenty-five thousand pounds award winnings to small concert halls

The singer accepting his trophy in his hometown
Sam Fender won the honor last month in the North East

The artist has handed over the full amount of his £25,000 honor prize money to the MVT, which works to save the UK's independent concert spaces.

The star was given the award on mid-October as his new release People Watching was declared the best record of the previous year.

The musician has decided to donate the funds to the Music Venues Trust, in recognition of the crucial part small stages played in his beginning days.

"I personally would not have achieved this success if it weren't for all the performances I played around the region, and beyond, when I was beginning," said Fender. "These locations are iconic, but they are in difficulty."

Since the start of 2023, over 150 of these locations have shut down – about 16 percent of the total UK scene.

Over the past year, top acts such as Pulp, Coldplay, Katy Perry and Ed Sheeran have all aided the MVT in its initiatives to keep the scene afloat, by applying a minor surcharge to their ticket costs, which supports smaller concert halls.

He also joined in, collecting in excess of £100,000 on his live tour to support thirty-eight small stages across the UK.

The money helped venues that were confronting imminent closure due to issues stemming from flooding, fire incidents and bereavements, as well as regulatory hurdles, court cases and sound issues.

Some locations received funding support in improving infrastructure and gear that directly benefitted musicians and concertgoers.

"The notion that revenue from concerts in big venues helps the local stages, where it kicks off for performers like me, is just logical," Fender has said.

Pulp in concert
The group are among the artists who donated their honor winnings to charity

The musician is far from the only musician to donate his award winnings to good deeds.

In they won the trophy in the year 1996 for their release Different Class, frontman Jarvis Cocker declared that the act would give their cash to the non-profit War Child.

During 2002, artist the artist shared her award between multiple good causes, such as the children's charity and a Sickle Cell organization.

"I also donated a thousand pounds to the center, to their gymnastics program, because I trained in gymnastics when I was growing up and they needed new equipment," she explained to a publication.

Previously, Ezra Collective contributed their funds to the community center that nurtured their band, in addition to other grassroots music organisations.

And 1994 winners M People donated their award to a multiple sclerosis charity after a friend was identified with the condition.

"Receiving the award was quite enough," remarked singer Small. "The prize was the bonus but we didn't require the extra, because we had the honor. So our victory touched another person's life."

Last week, the MVT revealed it had saved a couple of small stages in that region, by transferring them to community ownership.

The Joiners in the city and the second in that location were purchased under the public acquisition initiative, which is supported by the arts council and supporters who purchase "shares" in the properties.

By

Kevin Bolton

A digital strategist and creative director with over a decade of experience in transforming brands through innovative design and technology.

Infinite Club Studio

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